ABOUT US

World’s Premier Performance Institute Founders and CEOs

Selfmastered is the world’s premier peak performance institute for founders and CEOs.

We exist to help them master the key performance skills they need to scale fast without burning out or adding more hours.

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Join 9,000+ Founders.

400+

Founders transformed.

+325%

Average productivity increase within 16 weeks.

2.4x

Average revenue acceleration within 16 weeks for founders under $1M/year in revenue

From The Founder, León Castillo

Who We Are

Selfmastered is a performance institute for founders. This is where the top 1% of entrepreneurs unlock their full potential through peak performance protocols, tools & accountability.

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Our Vision

Become the world’s leading performance training center, the “Harvard of Performance” to help 1M entrepreneurs become elite operators that create category-defining businesses without sacrificing their health, family or sanity.

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Our Mission

Create the world’s best, science‑backed methodology for founder performance across five pillars: Spiritual (purpose, values, and drive), Mental (beliefs, focus and emotional control), Physical (energy, stress and recovery), Strategy (Prioritization, leverage, systems) and Executive (speed, feedback and flow states)

So when a founder joins Selfmastered, they leave with a measurably different way of operating, not just more information.

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What we Believe In

Entrepreneurs move the world forward. But most were never taught how to run their own brain at the level their business demands. As a result, they stay busy but ineffective, oscillating between grind and burnout, stuck at the same ceiling for years. We believe founders deserve better.

With the right protocol, tools, and accountability, they can become the elite operators their business, team, and family already assume they are.

Selfmastered exists to make that upgrade real.

Values

Our Values

Excellence

We believe in sustaining the highest standards. For us, it's either 'insanely great or nothing'.

Service/Hospitality

We strive to be one of the top 5 decisions of our clients’ life.

Adventure

We seek to do what others won't to get results others can't even fathom.

Play the Long Game

We aren't in business to build a great company, but an enduring legacy. This informs every action we take.

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Selfmastered In Numbers

At Selfmastered, we avoid unsubstantiated advice and focus strictly on what can be proven. Our commitment is to deliver evidence-based strategies that yield tangible, measurable outcomes. We assess progress using a blend of quantifiable and qualitative KPIs, leveraging both self-assessments and our proprietary tools to ensure continuous improvement and tangible results.