"Used to work 60 hours per week, now I work 40"

Carlos Flores

CEO of Phi Web Studio

Overview

Carlos Flores, owner of a web design agency in Santa Barbara, USA, joined the Selfmastered program after 15 years in business, seeking to enhance his performance and quality of life. Despite having a steady client base and a referral-driven business model, Carlos was working exhaustive 60-hour weeks, leaving little time for personal pursuits or business growth strategies.

Quick Jump

Challenge

Carlos's business was stable at $12k/month, but growth was stagnant due to his heavy workload and reliance on referrals. His commitment to delivering high-quality work consumed most of his time, preventing him from engaging in activities he loved, like golf, or establishing new marketing systems to expand his business.

Process

We began by identifying and eliminating Carlos's time spent on distractions and low-priority tasks. From there, systems for automation, delegation, and outsourcing were implemented, saving him approximately 20 hours per week. Additionally, we designed personal flywheel systems to help Carlos adopt better personal habits, such as weightlifting and improving his golf skills, enhancing his overall well-being.

Personal Results

Carlos achieved significant improvements in his personal life; he stopped working weekends and devoted more time to his passions, notably golf. His focus sharpened, and he overcame previous reservations about delegating tasks, which allowed him to systematize operations more effectively.

Professional Results

Within just 12 weeks, Carlos managed to free up 30% of his time while increasing revenue by 30%.

Hear from the entrepreneur themself

"Used to work 60 hours per week, now I work 40"

Carlos Flores

CEO of Phi Web Studio

Process

How Selfmastered Works

1

360º Evaluation

Upon joining Selfmastered, you complete a comprehensive performance diagnostic that identifies the specific execution bottlenecks preventing you from scaling.

We analyze your entire performance spectrum across five domains:

Mind: Personality traits, behavioral patterns, decision-making defaults
Brain: Cognitive capacity, attention management, self-awareness
Life: Physical health, relationships, personal development
Business: Product, marketing, sales, operations execution
Time: Task prioritization, efficiency gaps, distraction patterns

You receive a Performance Evaluation that shows exactly why you're stuck and which constraints we'll systematically address over 16 weeks of training.

No more guessing. You see the real gap between the operator you are and the operator your business needs.

2

Guided transformation

Once we know exactly where you’re leaking execution, we don’t hand you “tips.” We build and install a protocol.

Using your 360° Evaluation, we design a research‑backed curriculum that systematically upgrades how you operate as a founder:

In this phase, we’ll precisely level up your:

Spiritual Performance (Purpose, intrinsic motivation, core values, consciousness)
Mental Performance (Cognition, beliefs, behaviors, and emotional management, etc..)
Physical Performance (Stress management, recovery, burnout-proofing), etc.
Strategic Performance (Prioritization, leverage, systems)
Executive Performance (Speed, feedback, flow states)

You get 1‑on‑1 coaching plus targeted group sessions where we install daily protocols, constraints, and feedback loops.

The goal of this phase is simple: take the version of you that shows up on your best days and make that your new baseline, not a once‑in‑a‑while peak.

3

Achievement

The culmination of your journey is to validate your transformation.Together, we set a concrete, uncomfortable goal that would’ve been impossible with your old operating system, then we use your new one to hit it.

Over the quarter we:

Audit your execution weekly.
Review wins, losses, and self‑sabotage patterns.
Adjust your protocol so you get better week after week

Typical goals we’ve helped founders hit in a single cycle:

Launch a new offer that drives $500,000+ in revenue.
Multiply revenue by 2x, 3x, 4x… up to 12x in extreme cases.
Win nationwide business awards.
Sell a business for 8 figures.
Build a team and systems that finally remove them from day‑to‑day chaos.
And many more

By the end, it’s not theory. You have hard evidence that you’re operating like a different founder, and results your old self simply could not have produced.