"Now I have clarity on every aspect of my life and business"

Conor Sunderland

Managing Director at Kensington Media House

Overview

Conor Sunderland, co-founder of KensingtonMediaHouse.com in Dublin, Ireland, is a prime example of talent and commitment. Despite his abilities, Conor's potential was stifled by his susceptibility to shiny object syndrome and a lack of focus, which slowed the growth of his agency.

Quick Jump

Challenge

Conor was working hard, but struggling to make significant progress, caught in a cycle of busy work and distractions, preventing him from achieving a productive work state, leading him to doubt his ability to succeed.

Process

Our primary focus was to eliminate procrastination, distractions, and self-limiting beliefs. Together, we ran a holistic audit of his time, health, psychology, and business to identify key bottlenecks. Based on that information, we crafted a custom 12-week roadmap with clear daily, weekly, and monthly KPIs to tackle these issues head-on. Conor then structured his day around "ringfenced sessions" to sharpen his focus and maximize time spent on revenue-generating activities. We monitored essential business and personal KPIs on a dashboard to ensure ongoing clarity and continuous improvement. Additionally, our bi-weekly one-on-one calls provided the necessary support, feedback, and accountability to ensure his commitment to success.

Personal Results

Connor freed up 10 hours a week, which he dedicated to training in mixed martial arts. Productivity tripled, and his self-doubt dissipated. These changes not only improved his work efficiency but also his personal satisfaction and mental health.

Professional Results

Conor's newfound focus and strategic execution led Kensington Media House to a remarkable 220% revenue increase within three months. After 16 months of continuous engagement with the program, the agency surpassed the $100,000/month revenue mark for the first time.

Hear from the entrepreneur themself

"I am way more focused and organized now. I have a purpose and a long-term vision, which makes business easier. My day-to-day life runs smoothly and efficiently, and I feel 100% certain about my future success in any endeavor."

Conor Sunderland

Managing Director at Kensington Media House

Process

How Selfmastered Works

1

360º Evaluation

Upon joining Selfmastered, you complete a comprehensive performance diagnostic that identifies the specific execution bottlenecks preventing you from scaling.

We analyze your entire performance spectrum across five domains:

Mind: Personality traits, behavioral patterns, decision-making defaults
Brain: Cognitive capacity, attention management, self-awareness
Life: Physical health, relationships, personal development
Business: Product, marketing, sales, operations execution
Time: Task prioritization, efficiency gaps, distraction patterns

You receive a Performance Evaluation that shows exactly why you're stuck and which constraints we'll systematically address over 16 weeks of training.

No more guessing. You see the real gap between the operator you are and the operator your business needs.

2

Guided transformation

Once we know exactly where you’re leaking execution, we don’t hand you “tips.” We build and install a protocol.

Using your 360° Evaluation, we design a research‑backed curriculum that systematically upgrades how you operate as a founder:

In this phase, we’ll precisely level up your:

Spiritual Performance (Purpose, intrinsic motivation, core values, consciousness)
Mental Performance (Cognition, beliefs, behaviors, and emotional management, etc..)
Physical Performance (Stress management, recovery, burnout-proofing), etc.
Strategic Performance (Prioritization, leverage, systems)
Executive Performance (Speed, feedback, flow states)

You get 1‑on‑1 coaching plus targeted group sessions where we install daily protocols, constraints, and feedback loops.

The goal of this phase is simple: take the version of you that shows up on your best days and make that your new baseline, not a once‑in‑a‑while peak.

3

Achievement

The culmination of your journey is to validate your transformation.Together, we set a concrete, uncomfortable goal that would’ve been impossible with your old operating system, then we use your new one to hit it.

Over the quarter we:

Audit your execution weekly.
Review wins, losses, and self‑sabotage patterns.
Adjust your protocol so you get better week after week

Typical goals we’ve helped founders hit in a single cycle:

Launch a new offer that drives $500,000+ in revenue.
Multiply revenue by 2x, 3x, 4x… up to 12x in extreme cases.
Win nationwide business awards.
Sell a business for 8 figures.
Build a team and systems that finally remove them from day‑to‑day chaos.
And many more

By the end, it’s not theory. You have hard evidence that you’re operating like a different founder, and results your old self simply could not have produced.