"Now I truly understand there are no limits for me"

Francisco Hernández Parga

Founder & CEO of Menhir.ai

Overview

Francisco Hernández, CEO of Menhir.ai in Madrid, Spain, faced significant challenges at the inception of his company. Overwhelmed by the demands of his role and struggling to gain traction, Francisco was caught in a cycle of excessive work hours and reliance on energy drinks, which only added to his stress without improving his productivity.

Quick Jump

Challenge

Francisco was attempting to juggle too many tasks, leading to long workdays, increased stress, and minimal progress. His health and decision-making abilities were compromised, hindering Menhir.ai’s growth and threatening its viability. Determined for a solution Fransico joined our Peak Perfomance Institute.

Process

We identified the critical actions needed to stabilize Menhir.ai: market a minimum viable product and assemble a capable team. We developed a 12-week roadmap with daily, weekly, and monthly KPIs to streamline Francisco's efforts and focus on high-impact activities. Alongside business strategy optimization, we implemented protocols to overhaul Francisco's habits to improve his health and cognitive function, reducing his reliance on stimulants and enhancing his natural energy levels.

Personal Results

Francisco experienced significant improvements in his health and well-being. He adopted better sleep habits, reduced his intake of sugary drinks, and began practicing meditation and breathing exercises to manage stress effectively. These changes allowed him to achieve deeper, more productive work sessions and regain his mental clarity. Ultimately this led toa measurable 300% increase in output.

Professional Results

The strategic pivots and lifestyle changes had a profound impact on Menhir.ai. By the end of the first 12 weeks, the company secured its first paying client at €20,000 per month and grew its team to five members. Within a year, Menhir.ai crossed the €1 million annual revenue mark and expanded its team to ten members.

Hear from the entrepreneur themself

"Selfmastered has helped me understand where I have to put my energy in order to get a really high output. It's all about leverage."

Francisco Hernández Parga

Founder & CEO of Menhir.ai

Process

How Selfmastered Works

1

360º Evaluation

Upon joining Selfmastered, you complete a comprehensive performance diagnostic that identifies the specific execution bottlenecks preventing you from scaling.

We analyze your entire performance spectrum across five domains:

Mind: Personality traits, behavioral patterns, decision-making defaults
Brain: Cognitive capacity, attention management, self-awareness
Life: Physical health, relationships, personal development
Business: Product, marketing, sales, operations execution
Time: Task prioritization, efficiency gaps, distraction patterns

You receive a Performance Evaluation that shows exactly why you're stuck and which constraints we'll systematically address over 16 weeks of training.

No more guessing. You see the real gap between the operator you are and the operator your business needs.

2

Guided transformation

Once we know exactly where you’re leaking execution, we don’t hand you “tips.” We build and install a protocol.

Using your 360° Evaluation, we design a research‑backed curriculum that systematically upgrades how you operate as a founder:

In this phase, we’ll precisely level up your:

Spiritual Performance (Purpose, intrinsic motivation, core values, consciousness)
Mental Performance (Cognition, beliefs, behaviors, and emotional management, etc..)
Physical Performance (Stress management, recovery, burnout-proofing), etc.
Strategic Performance (Prioritization, leverage, systems)
Executive Performance (Speed, feedback, flow states)

You get 1‑on‑1 coaching plus targeted group sessions where we install daily protocols, constraints, and feedback loops.

The goal of this phase is simple: take the version of you that shows up on your best days and make that your new baseline, not a once‑in‑a‑while peak.

3

Achievement

The culmination of your journey is to validate your transformation.Together, we set a concrete, uncomfortable goal that would’ve been impossible with your old operating system, then we use your new one to hit it.

Over the quarter we:

Audit your execution weekly.
Review wins, losses, and self‑sabotage patterns.
Adjust your protocol so you get better week after week

Typical goals we’ve helped founders hit in a single cycle:

Launch a new offer that drives $500,000+ in revenue.
Multiply revenue by 2x, 3x, 4x… up to 12x in extreme cases.
Win nationwide business awards.
Sell a business for 8 figures.
Build a team and systems that finally remove them from day‑to‑day chaos.
And many more

By the end, it’s not theory. You have hard evidence that you’re operating like a different founder, and results your old self simply could not have produced.