"Joining Selfmastered has been a life-changing experience"

Case Study Profile Image
Matthew Burns
Senior Manager at Monday.com & Founder of Empowered Manager

Overview

Matthew, a dedicated professional seeking to expand beyond his full-time job by building a purposeful business, faced significant challenges. Despite his hard work, he felt directionless and overwhelmed, struggling to make meaningful progress in any area.

Quick Jump

Challenge

Matthew was caught in a cycle of busyness, mistakenly equating activity with productivity. His efforts were scattered, lacking focus and direction. This lack of clarity prevented him from advancing towards any of his goals, leaving him spinning his wheels without making tangible progress.

Process

Through the program, Matthew engaged in deep self-reflection and strategic planning sessions, which helped him to identify his core values and the type of business he wanted to create. The focus was on understanding who he wanted to serve, what value he could offer, and why his work mattered. This process involved dismantling his previous belief systems and reconstructing a mindset aligned with his true aspirations.

Personal Results

The transformation was profound. Matthew experienced a significant shift in his personal life, improving his relationships and daily interactions. He gained control over his time and his emotions, allowing him to approach each day with a renewed sense of purpose and enthusiasm.

Professional Results

Professionally, Matthew began to see the fruits of his labor. With a clear direction and renewed focus, he started making substantial progress towards building his business. He was no longer chasing after every opportunity but instead focused on activities that aligned with his newly defined goals.

Process

How Selfmastered Works

360 Evaluation Illustration

1

360º Evaluation

Upon joining Selfmastered, you complete a comprehensive performance diagnostic that identifies the specific execution bottlenecks preventing you from scaling.

We analyze your entire performance spectrum across five domains:

  • Mind: Personality traits, behavioral patterns, decision-making defaults
  • Brain: Cognitive capacity, attention management, self-awareness
  • Life: Physical health, relationships, personal development
  • Business: Product, marketing, sales, operations execution
  • Time: Task prioritization, efficiency gaps, distraction patterns

You receive a Performance Evaluation that shows exactly why you're stuck and which constraints we'll systematically address over 16 weeks of training.

No more guessing. You see the real gap between the operator you are and the operator your business needs.

Guided Transformation Illustration

2

Guided transformation

Once we know exactly where you’re leaking execution, we don’t hand you “tips.” We build and install a protocol.

Using your 360° Evaluation, we design a research‑backed curriculum that systematically upgrades how you operate as a founder:

In this phase, we’ll precisely level up your:

  • Spiritual Performance (Purpose, intrinsic motivation, core values, consciousness)
  • Mental Performance (Cognition, beliefs, behaviors, and emotional management, etc..)
  • Physical Performance (Stress management, recovery, burnout-proofing), etc.
  • Strategic Performance (Prioritization, leverage, systems)
  • Executive Performance (Speed, feedback, flow states)

You get 1‑on‑1 coaching plus targeted group sessions where we install daily protocols, constraints, and feedback loops.

The goal of this phase is simple: take the version of you that shows up on your best days and make that your new baseline, not a once‑in‑a‑while peak.

Achievement Illustration

3

Achievement

The culmination of your journey is to validate your transformation.Together, we set a concrete, uncomfortable goal that would’ve been impossible with your old operating system, then we use your new one to hit it.

Over the quarter we:

  • Audit your execution weekly.
  • Review wins, losses, and self‑sabotage patterns.
  • Adjust your protocol so you get better week after week

Typical goals we’ve helped founders hit in a single cycle:

  • Launch a new offer that drives $500,000+ in revenue.
  • Multiply revenue by 2x, 3x, 4x… up to 12x in extreme cases.
  • Win nationwide business awards.
  • Sell a business for 8 figures.
  • Build a team and systems that finally remove them from day‑to‑day chaos.
  • And many more

By the end, it’s not theory. You have hard evidence that you’re operating like a different founder, and results your old self simply could not have produced.

Ready to get started?

We use personalized, data-driven performance systems to help you think, execute & perform at your peak consistently.